On July 26, Lei Jun
announced on Weibo that Xiaomi SU7 has been on the market for more than three
months and has delivered more than 30,000 units, setting a new industry record.
On
August 1, Xiaomi officially announced that in July 2024, the delivery volume of
Xiaomi SU7 exceeded 10,000 units, and the delivery volume in August will
continue to exceed 10,000. It is expected that the annual delivery target of
100,000 units will be completed ahead of schedule in November.
Unfortunately,
Xiaomi did not release specific data, but from the bar chart given, the sales
in July should be better than that in June. In June, the sales volume of Xiaomi
SU7 exceeded 14,000 units, so it is very likely that it will exceed 15,000
units in July.
At the
"2024 Lei Jun Annual Speech" held last month, Lei Jun has officially
announced that the annual delivery target of 100,000 units is expected to be
completed ahead of schedule in November. It has to be said that Xiaomi Cars is
indeed very popular.
Interestingly,
Xiaomi did not expect SU7 to be so popular before it was launched. At present,
the official has urgently increased production capacity, with daily production
increased to more than 400 units, and the annual production capacity demand
increased to 120,000 units.
At the
beginning of July, Xiaomi published a letter to prospective owners of Xiaomi
SU7, stating that the delivery of the Xiaomi SU7 series will be further
accelerated, and the delivery cycle is expected to be shortened by up to 5
weeks after the order is locked.
In
addition, after Xiaomi SU7 became popular, it was deeply loved by female users.
Order data showed that the proportion of female users of SU7 currently exceeded
40%. Lei Jun revealed that this figure is likely to continue to increase to
50%.
From
the delivery volume of more than 10,000 units in July to the expected
continuous increase of 10,000 in August, Xiaomi has demonstrated strong market
competitiveness and brand appeal. It is particularly worth mentioning that SU7
has not only won wide market recognition, but also won the favor of more than
40% of female users. The increase in this proportion indicates that Xiaomi has
deepened its cultivation in the market segment and accurately grasped user
needs. Let us wait and see how Xiaomi will continue to lead the wave of new
energy vehicles and bring consumers better products and services.