With only one model, Xiaomi SU7, sales have exceeded 10,000 vehicles for 3 consecutive months, and it is announced that it is expected to achieve the annual sales target 2 months ahead of schedule. This news has attracted widespread attention in the automotive market.
As a technology company that has recently entered the automotive industry, Xiaomi Motors has stood out in the fiercely competitive market with its precise market positioning, unique product design and innovative marketing strategy, breaking the stereotype that pure electric vehicles are not easy to sell, which is in sharp contrast with some new energy vehicle companies.
Lei Jun revealed in his annual speech that Xiaomi Motors will increase its annual sales target for 2024 from the original 76,000 vehicles to a minimum of 100,000 vehicles, striving for 120,000 vehicles, and is expected to achieve the annual target of 100,000 vehicles 2 months ahead of schedule.
Xiaomi SU7 is Xiaomi's first model, and the price is not cheap, but why can Xiaomi Motors break the curse of the pure electric vehicle market?
1. Accurate positioning and innovative strategy support
2. The product is comprehensive and balanced. From the mileage, intelligence to the appearance design, every link is crucial. Xiaomi SU7 has won the recognition of users because it is a product with comprehensive and balanced strength.
3. Digital marketing and user experience are equally important. The seamless combination of social media, e-commerce platforms and offline experience stores has won the favor of users.
4. The inspiration of Xiaomi Auto’s success
For new car-making forces, in the context of vigorous marketing, creating their own unique product advantages and ensuring the rapid delivery of products will be the key to winning new breakthroughs.
Xiaomi Auto uses its own sales growth to tell its competitors that it is not that pure electric vehicles are difficult to sell. The key lies in whether car companies can improve their products and marketing strategies. It is time to learn from Xiaomi SU7.
Whether it is the appeal of Lei Jun and the Xiaomi brand, or the unique product experience of Xiaomi SU7, they have successfully attracted users who pursue a sense of technology and high cost performance, laying the foundation for sales growth.