On May 26 news, Xiaomi Group announced the first quarter of 2021 financial report. According to the financial report, the total revenue of Xiaomi Group in the quarter reached 76.9 billion yuan, a year-on-year increase of 54.7%, which was higher than market expectations. Among them, overseas market revenue reached 37.4 billion yuan, a year-on-year increase of 50.6%; adjusted net profit was 6.1 billion yuan, a year-on-year increase of 163.8%.
In terms of important data, in the first quarter, Xiaomi Group’s smartphone shipments increased by 69.1% year-on-year to 49.4 million units. This part of the business revenue reached 51.5 billion yuan, an increase of 69.8% year-on-year, slightly higher than analysts’ previous estimates of 51.2 billion. yuan. In terms of smart home business, as of March 31, 2021, the number of IoT devices (excluding smartphones and notebook computers) connected to the Xiaomi AIoT platform has reached 350 million, with revenue of 18.2 billion yuan, a year-on-year increase of 40.5%. In addition, the number of monthly active users of Xiao Ai reached 93 million in March.
In terms of Internet services, Xiaomi’s revenue in the first quarter reached 6.6 billion yuan, a year-on-year increase of 11.4%; advertising revenue reached 3.9 billion yuan, a year-on-year increase of 46.3%; game revenue was 1.1 billion yuan, a month-on-month increase of 24.8%; other value-added services revenue was 1.6 billion yuan, a year-on-year decrease of 8.6%. In addition, Xiaomi’s domestic MIUI monthly active users reached 119 million, a month-on-month increase of 6.9%.
In other respects, as of April 30 this year, the total number of Xiaomi's retail stores in mainland China exceeded 5,500, an increase of more than 2,300 from December 31 last year; Xiaomi's R&D expenditure reached 3 billion yuan, an increase of 61.0% year-on-year.